The Challenge

The customer was developing its ambitious “AdFlow” network, which required a highly diverse yet unified display hardware solution to serve three distinct environments: interactive restaurant table displays, passive venue wall displays, and large-format public street screens. They faced several critical challenges:

Diverse Form Factors & Functionality:

They needed displays ranging from compact, battery-powered units for restaurant tables to large, highly visible outdoor screens, each requiring unique aesthetic integration and specific functionalities (e.g., touch, extreme brightness, anti-vandalism).

Environmental Durability & Reliability:

Displays had to withstand varied commercial demands: the spills and impacts of a restaurant, the constant operation in a retail venue, and the extreme weather conditions, vandalism risk, and 24/7 exposure of outdoor public spaces.

Content Consistency & Remote Management:

A fragmented display hardware base led to inconsistencies in color, brightness, and integration challenges with their centralized content management system, making remote deployment and maintenance complex.

Aggressive Cost-at-Scale & Rapid Deployment:

To achieve their aggressive network expansion targets, they needed cost-effective, readily deployable display solutions that could be manufactured and delivered in high volumes globally.

The customer needed a display partner capable of custom engineering a comprehensive, robust, and cost-efficient display ecosystem that could scale rapidly across vastly different operational environments.

Our Solutions + Services

The customer selected Logic as their exclusive display engineering and manufacturing partner for the entire “AdFlow” network. We provided a full-spectrum solution, from custom hardware design to integrated software support.

The Challenge

The customer was developing their next-generation All-in-One POS Terminal, designed to set a new standard for performance, aesthetics, and reliability in demanding retail and hospitality environments. They faced three critical challenges with their display solution:

Extreme Operational Durability:

A POS display operates 12-18 hours daily, 365 days a year. It must withstand constant touch input, spills (coffee, grease, soft drinks), impacts from scanners, and frequent cleaning with harsh disinfectants – all without failure or degradation.

ULagging User Experience (UX):

Their previous display solution offered poor touch responsiveness and a dated aesthetic, undermining the “premium” feel of their software and leading to slower transaction times and merchant frustration.

Fragmented & Unstable Supply Chain:

Their incumbent display supplier had a history of unexpected “End-of-Life” (EOL) notices for critical display components, forcing costly re-designs, re-certifications, and production delays – a significant risk for a product with a 7-year intended service life.

The customer needed a long-term engineering partner who could deliver a retail-hardened, aesthetically superior, and logistically secure HMI solution that would guarantee “uptime” for their demanding customer base.

Our Solutions + Services

The customer selected Logic as their exclusive display partner for the “Nexus” All-in-One POS Terminal. We provided a complete, integrated HMI solution, not just a bare display.